SITUATION: The whole system of how consumers buy electricity and natural gas has been changing, with more choices to come by the turn of the century. SIGCORP, a utility in Southern Indiana, wanted to tell its shareholders that deregulation would be unleashing a new level of competition. That could work in SIGCORP's favor because it had operated as one of the nation's lowest-cost utilities.
SOLUTION: The annual report discussed the changes in the industry and how those trends would affect their investment in the company.
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