SITUATION: Integra Bank Corporation is a regional bank holding company based in Evansville, Ind. Financial results for the previous fiscal year (FY 2001) reflected a fourth-quarter loan write-off that reduced earnings for the year, but significantly strengthened the bank's position.Because of its focus on those concerns, the bank started its annual report process later than normal.
SOLUTION: Mozaic developed alternative directions for the annual report, interviewed management and wrote copy. The bank chose a very simple design with the word "focus" highlighted in a circular cover cut out.
RESULTS: The annual report -- completed on time and on budget -- conveyed the CEO's message of an action that would bode well for the future. Net income reflected the restructuring positively. The marketing director said, "It was the easiest annual report I have been involved with in my seven years at Integra/National City Bank. We are pleased with the end result and this book accomplishes the objectives we set forth at the beginning of the project."
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